Main Street Events News - What's Happening this Month?

July 19, 2007 -

SUBWAY RESTAURANTS TO FUEL VOLUNTEERS AT GREENVILLE HOSPITAL SYSTEM
USA CYCLING PROFESSIONAL CHAMPIONSHIPS

GREENVILLE, S.C. – SUBWAY® restaurants has been named the official “Fresh Meal” of the 2007 Greenville Hospital System USA Cycling Professional Championships, to be held in Greenville, S.C. Sept 1-2, 2007.   All 106 restaurants in the Greenville /Spartanburg / Anderson area are participating in the sponsorship, and will provide meals to the 400 volunteers at this year’s event. 
 
“With their emphasis on fresh and healthy food, SUBWAY is a natural fit for such a prestigious cycling event.  We rely on hundreds of volunteers over Labor Day weekend, and they need energy just like the professional cyclists.  The partnership with SUBWAY is also a great opportunity for the local restaurant operators to promote their new Fresh Fit menu to a large audience,” said Chris Aronhalt, Executive Director and managing partner of Medalist Sports.

For the focus of its onsite sponsorship activation, SUBWAY will provide 150 meals on Saturday, Sept 1 for volunteers working at the USA Cycling Professional Individual Time Trial Championship, presented by The Cliffs.  On Sunday, Sept 2, 250 meals will be provided to volunteers working the USA Cycling Professional Road Race Championship.  In addition, SUBWAY will provide food at the main media center.  Other activation includes event signage, hospitality tickets and a booth in the health and wellness expo, which will be held on Sunday in downtown Greenville.

SUBWAY will use the event to promote its new SUBWAY Fresh Fit™ Meals.  The adult meal consists of a choice of a 6-inch sub sandwich with six grams of fat or less, Diet Coke®, water or 1% milk, and a choice of apples, raisins or Baked! LAY’S® potato chips.  A Kids’ Pak® offers a choice of a low-fat 4-inch mini sub, 1% milk or apple juice, plus a choice of apples or raisins. The new Kids’ Pak® choices, which are based on sensible serving sizes, are low in total fat, saturated fat and cholesterol, and are a good source of essential nutrients such as vitamin C, calcium and iron.  The “fit” items will be highlighted on menus with an apple-shaped icon allowing customers to easily identify and order the “better-for-you” options.
 
The Greenville Hospital System USA Cycling Professional Championships will feature two national championship races and a full day of recreational activities and concerts over Labor Day weekend in Greenville, S.C.  Over 150 of the nation’s best professional cyclists competed in the dual championship last year.  The USA Cycling Professional Individual Time Trial Championship presented by The Cliffs, won last year by Salt Lake City’s David Zabriskie, will take place on September 1. The USA Cycling Professional Road Race Championship, won last year by George Hincapie, a Greenville resident, will take place at 1:00 p.m. on September 2.  Other activities for spectators and sports enthusiasts include concerts, wellness expo and the Stars and Stripes Challenge fundraising ride. For more information, visit the official website,www.usacyclingchampionships.com.

ABOUT SUBWAY

Now in its 42nd year, the SUBWAY® restaurant chain is the world’s largest submarine sandwich franchise, with nearly 27,000 locations in 86 countries. The SUBWAY® chain is the second largest fast-food chain in the world, surpassing McDonald’s® number of locations throughout the United States,Canada, Australia and New Zealand. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY® restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership, which continues today, makes it possible for thousands of individuals to build and succeed in their own business. The SUBWAY® brand is ranked as the No. 1 franchise opportunity in Entrepreneur magazine's 2006 “Annual Franchise 500®” listing - the 14th time in 18 years that the chain has achieved this honor. For more information about the SUBWAY® chain, visit www.subway.com.
 
ABOUT USA CYCLING

Recognized by the U.S. Olympic Committee and the Union Cycliste Internationale, USA Cycling promotes American cycling through its 54,000 members and 2,000 annual events. USA Cycling associations include the BMX Association (BMX), National Off-Road Bicycle Association (mountain bike), U.S. Cycling Federation (road/track), the National Collegiate Cycling Association and the U.S. Professional Racing Organization professional men's road). USA Cycling is the license holder for the USA Cycling Professional Individual Time Trial Championships and USA Cycling Professional Road Race Championships.  For more information visit www.usacycling.org, or contact USA Cycling Director of Communications, Andy Lee at 719-866-4867.

ABOUT MEDALIST SPORTS

Medalist Sports is a full-service international sports marketing company.  Medalist Sports specializes in the planning, promotion and management of multi-day, multi-jurisdiction sports and special events.  The Medalist Sports team has experience in all facets of the successful management and promotion of world-class sporting and cycling events in the United States, England, Australia and China.  Clients and event experience include the Tour DuPont, Tour de Georgia, Amgen Tour of California, Tour of Missouri, USA Cycling, Inc. and the Lance Armstrong Foundation’s LIVESTRONG Challenge Series.  Medalist Sports’ headquarters are located south of metro Atlanta at P.O. Box 415, Tyrone, GA  30290. The company website is www.medalistsports.com.

ABOUT GREENVILLE HOSPITAL SYSTEM

Greenville Hospital System is one of the Southeast’s leading healthcare providers, nationally recognized for advanced technology, innovative research and teaching excellence. The system's five campuses include a Level I trauma center, three acute-care hospitals and numerous outpatient facilities. Greenville Hospital System Cancer Center offers the region’s broadest array of cancer specialists, many working through the Oncology Multidisciplinary Center.  This multidisciplinary approach to the effective management of cancer allows patients to meet with a medical oncologist, radiation oncologist and surgical oncologist to receive a comprehensive treatment plan all in one day.  More information is available at www.ghs.org.

ABOUT PALMETTO PELOTON PROJECT

The Palmetto Peloton Project (P3), based in Greenville, S.C., exists to promote the advancement of cancer research and advocacy efforts locally, regionally and nationally through fundraising cycling events.  Through support from local businesses and enthusiastic cyclists, the Palmetto Peloton Project has raised over $100,000 for cancer research and advocacy since its inception in 2005.  In 2007 as part of the Greenville Hospital System USA Cycling Professional Championships, P3 will host the “Stars and Stripes Challenge”, a recreational bicycle ride to support local cancer research.  For more information, visit www.palmettopelotonproject.org